Inicio/SEO y SERP
🚀SEO y SERPEn Google Sheets

Herramientas SEO y Datos SERP en Google Sheets

Rastrea rankings de palabras clave, analiza competidores, verifica códigos de estado y obtén volumen de búsqueda — todo con fórmulas simples.

analisis-seo.xlsx
ABC
1Palabra Clave / URLFórmulaResultado
2best running shoes
3project management software=getSearchVolumeFromGoogle(A3)89,000/mo
4https://example.com/old-page=getStatusCode(A4)301
¿Por qué SEO Tools?

Tu kit completo de SEO en una hoja de cálculo

Monitorea rankings, analiza competidores, audita sitios y automatiza reportes — todo en tiempo real.

📊

Seguimiento SERP

Monitorea rankings de palabras clave, rastrea competidores y analiza resultados de búsqueda — todo actualizado automáticamente en tiempo real.

Operaciones Masivas

Verifica cientos de URLs, palabras clave y rankings a la vez. Perfecto para auditorías SEO a gran escala.

🔧

SEO Técnico

Verifica códigos de estado, analiza redirecciones, extrae sitemaps y valida URLs con fórmulas simples.

🎯

Inteligencia Competitiva

Ve quién posiciona para tus palabras clave objetivo, analiza sus estrategias y encuentra oportunidades.

📈

Datos de Volumen de Búsqueda

Obtén volumen de búsqueda de Google, CPC y métricas de competencia para cualquier palabra clave directamente en tu hoja.

📋

Reportes Automatizados

Crea dashboards SEO que se actualizan automáticamente. Comparte reportes en vivo con tu equipo o clientes.

Ejemplos

Fórmulas SEO en acción

Fórmulas reales para rastrear rankings, analizar competidores y optimizar contenido.

seoPage.examples.items.trackKeywordRankings.categoryRastrear Rankings de Palabras Clave
Formula
=getKeywordPosition("best wireless headphones", "amazon.com", "United States")
Input
Keyword: "best wireless headphones" Domain: amazon.com Location: United States
Output
LIVE
3
Use case: keyword position tracking google sheets
seoPage.examples.items.getTopOrganicResults.categoryObtener Resultados Orgánicos Top
Formula
=getOrganicPagesFromSERP("project management software", 10, "United States")
Input
Keyword: "project management software" Limit: 10 results
Output
LIVE
2D Array4 rows × 4 cols
[0]PositionURLTitleDomain
[1]1https://www.monday.comBest Project Management Software 2025monday.com
[2]2https://www.asana.comAsana: Project Management Toolasana.com
[3]3https://www.clickup.comClickUp - All-in-one PMclickup.com
Use case: serp analysis google sheets
seoPage.examples.items.analyzePaidAds.categoryAnalizar Anuncios de Pago
Formula
=getPaidPagesFromSERP("crm software", 5, "United States")
Input
Keyword: "crm software" Limit: 5 ad results
Output
LIVE
2D Array4 rows × 4 cols
[0]PositionURLTitleDomain
[1]1https://www.salesforce.comSalesforce CRM - #1 Ratedsalesforce.com
[2]2https://www.hubspot.comHubSpot CRM - Free Foreverhubspot.com
[3]3https://www.zoho.comZoho CRM - Affordable Planszoho.com
Use case: competitor ad analysis google sheets
seoPage.examples.items.getKeywordMetrics.categoryObtener Métricas de Palabras Clave
Formula
=getSearchVolumeFromGoogle("best running shoes", "United States")
Input
Keyword: "best running shoes"
Output
LIVE
2D Array2 rows × 4 cols
[0]KeywordSearch VolumeCompetitionCPC
[1]best running shoes246,000High$2.45
Use case: keyword search volume google sheets
seoPage.examples.items.bulkStatusCodeCheck.categoryVerificación Masiva de Códigos de Estado
Formula
=getStatusCode(A2)
Input
https://www.example.com/page
Output
LIVE
200
Use case: check http status google sheets
seoPage.examples.items.extractUrlsFromSitemap.categoryExtraer URLs del Sitemap
Formula
=getUrlsFromSitemap("https://www.example.com/sitemap.xml")
Input
Sitemap: https://www.example.com/sitemap.xml
Output
LIVE
2D Array5 rows × 1 col
[0]https://www.example.com/
[1]https://www.example.com/about
[2]https://www.example.com/products
[3]https://www.example.com/blog
[4]https://www.example.com/contact
Use case: sitemap url extraction google sheets
seoPage.examples.items.checkRedirectChains.categoryVerificar Cadenas de Redirección
Formula
=checkRedirectChain("https://example.com/old-page", 10)
Input
URL: https://example.com/old-page
Output
LIVE
2D Array3 rows × 3 cols
[0]URLStatusRedirects To
[1]https://example.com/old-page301https://example.com/new-page
[2]https://example.com/new-page200(final destination)
Use case: redirect chain checker google sheets
seoPage.examples.items.generateUrlFriendlySlugs.categoryGenerar Slugs URL Amigables
Formula
=slugify("10 Best SEO Tools for 2025!")
Input
10 Best SEO Tools for 2025!
Output
LIVE
10-best-seo-tools-for-2025
Use case: url slug generator google sheets
seoPage.examples.items.getGoogleAutocompleteSuggestions.categoryObtener Sugerencias de Autocompletado de Google
Formula
=suggestQueries("best laptops", "en", "us")
Input
Query: "best laptops"
Output
LIVE
2D Array5 rows × 1 col
[0]best laptops 2025
[1]best laptops for students
[2]best laptops for gaming
[3]best laptops under $1000
[4]best laptops for video editing
Use case: google autocomplete suggestions sheets
Casos de Uso Reales

De datos a estrategia SEO

Mira cómo los profesionales SEO usan estas herramientas para automatizar seguimiento, análisis y reportes.

Dashboard Completo de Seguimiento de Rankings

Monitorea todas tus palabras clave objetivo y rastrea cambios de posición en el tiempo

Formula=getKeywordPosition(A2, $B$1, "United States")
INPUTYour keywords
Target KeywordYour Domain: example.com
best project management softwareTrack
free crm toolsTrack
email marketing platformTrack
social media schedulerTrack
seo audit toolTrack
SEO REPORTAuto-generated
📊 KEYWORD RANKING REPORT Domain: example.com Location: United States Updated: Jan 10, 2025 RANKINGS: 1️⃣ "best project management software" Current Position: #7 Change: ↑ +3 (was #10) Search Volume: 89,000/mo Status: 🟢 Improving 2️⃣ "free crm tools" Current Position: #12 Change: ↓ -2 (was #10) Search Volume: 34,500/mo Status: 🟡 Declining 3️⃣ "email marketing platform" Current Position: #4 Change: → No change Search Volume: 67,000/mo Status: 🟢 Strong 4️⃣ "social media scheduler" Current Position: #15 Change: ↑ +8 (was #23) Search Volume: 28,000/mo Status: 🟢 Major improvement 5️⃣ "seo audit tool" Current Position: #9 Change: ↑ +1 (was #10) Search Volume: 42,000/mo Status: 🟢 Improving 📈 SUMMARY: • Total Keywords Tracked: 5 • Top 10 Rankings: 4 (80%) • Improving: 3 keywords • Declining: 1 keyword • Stable: 1 keyword 🎯 PRIORITY ACTIONS: 1. Push "best project management software" to page 1 (3 spots away) 2. Investigate "free crm tools" drop - check content/links 3. Maintain "email marketing platform" position #4 4. Capitalize on "social media scheduler" momentum

Inteligencia SERP de Competidores

Analiza quién posiciona para tus palabras clave e identifica brechas de contenido

Formula=getOrganicPagesFromSERP(A2, 10, "United States")
INPUTYour keywords
Target KeywordAnalysis
ai writing toolsGet Top 10
grammar checker onlineGet Top 10
paraphrase toolGet Top 10
SEO REPORTAuto-generated
🔍 COMPETITIVE SERP ANALYSIS KEYWORD: "ai writing tools" Search Volume: 156,000/mo | Difficulty: High TOP 10 ORGANIC RESULTS: 1. jasper.ai - "Best AI Writing Software" 2. copy.ai - "AI Content Generator" 3. writesonic.com - "AI Writing Assistant" 4. grammarly.com - "AI Writing Tools" 5. ⭐ [OPPORTUNITY] - Forbes listicle 6. rytr.me - "AI Writing Tool" 7. shortly.ai - "AI Writing Assistant" 8. ⭐ [OPPORTUNITY] - G2 comparison 9. anyword.com - "AI Copywriting" 10. peppertype.ai - "AI Content Platform" 💡 INSIGHTS: • 60% are SaaS tools (direct competitors) • 20% are listicles/comparisons (content opportunity) • Missing: Tutorial content, use case guides • Your domain: Not ranking (Page 3+) 🎯 CONTENT STRATEGY: ✅ Create "15 Best AI Writing Tools Compared" ✅ Build "How to Use AI for Content Marketing" ✅ Target "ai writing tools for [specific use case]" --- KEYWORD: "grammar checker online" Search Volume: 892,000/mo | Difficulty: Very High DOMINANT PLAYERS: 1. grammarly.com (90% SERP share) 2. quillbot.com 3. prowritingaid.com 💡 INSIGHT: Grammarly owns this keyword → Strategy: Target long-tail variations instead - "grammar checker for academic writing" - "grammar checker for non-native speakers" - "free grammar checker no sign up" --- KEYWORD: "paraphrase tool" Search Volume: 445,000/mo OPPORTUNITY IDENTIFIED: • High search volume • Mixed SERP (tools + content) • Lower difficulty than "grammar checker" • Your tool could rank with focused effort 🎯 RECOMMENDATION: Focus on "paraphrase tool" over "grammar checker" Better ROI and ranking probability

Automatización de Auditoría SEO Técnica

Audita cientos de URLs para códigos de estado, redirecciones y problemas

Formula=getStatusCode(A2) & " | " & checkRedirectChain(A2, 5)
INPUTYour keywords
URL to Audit
https://example.com/old-product
https://example.com/blog/article-1
https://example.com/deleted-page
https://example.com/moved-permanently
https://example.com/category/tech
SEO REPORTAuto-generated
🔧 TECHNICAL SEO AUDIT REPORT CRAWL SUMMARY: • Total URLs Audited: 247 • Status 200 (OK): 198 (80%) • Status 301 (Redirect): 28 (11%) • Status 404 (Not Found): 15 (6%) • Status 500 (Server Error): 6 (3%) 🔴 CRITICAL ISSUES: 404 ERRORS (15 pages): ❌ /old-product → No redirect set ❌ /deleted-page → Returns 404 ❌ /promo-2023 → Expired campaign page 💡 ACTION: Set up 301 redirects to relevant pages 500 ERRORS (6 pages): ❌ /api/endpoint → Server error ❌ /checkout/payment → Critical issue! 💡 ACTION: Dev team - investigate immediately 🟡 WARNINGS: REDIRECT CHAINS (8 found): ⚠️ /old-product → /products → /shop/products Impact: Slow page load, link equity loss Fix: Direct redirect /old-product → /shop/products ⚠️ /blog/2020/article → /blog/article → /articles/article Fix: Update to final destination 🟢 RECOMMENDATIONS: URL STRUCTURE: ✅ 80% of URLs returning 200 (healthy) ✅ Most redirects are proper 301s ✅ No redirect loops detected PRIORITY FIXES: 1. URGENT: Fix 500 errors on /checkout (revenue impact!) 2. HIGH: Redirect 404 pages (15 pages losing traffic) 3. MEDIUM: Clean up redirect chains (8 chains) 4. LOW: Update old URLs in sitemap 📊 BEFORE vs AFTER: Before: 21 issues | After fix: 0 critical, 3 minor Estimated Traffic Recovery: +12% organic Crawl Efficiency: +25%

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