Une fonction. Des possibilités infinies.

📊 SALES ANALYSIS REPORT

🏆 TOP PERFORMER: Emily Davis
   • Total: $276,200 | Growth: +36.1%
   • Consistently exceeded targets

⚠️ NEEDS ATTENTION: James Wilson
   • Total: $121,600 | Growth: +4.7%
   • Q3 dip suggests coaching needed

📈 TEAM INSIGHTS:
   • Overall Q4 growth: +18.3%
   • Sarah Chen: Highest Q4 spike (+37.6%)
   • Team total: $847,700

💡 RECOMMENDATIONS:
1. Pair James with Emily for mentoring
2. Study Sarah's Q4 strategy for team training
3. Set Q1 targets 15% above Q4 baseline

📋 FEEDBACK ANALYSIS (6 reviews)

SENTIMENT BREAKDOWN:
✅ Positive: 3 (50%) | ⚠️ Mixed: 2 (33%) | ❌ Negative: 1 (17%)

TOP ISSUES IDENTIFIED:
1. 🚚 Shipping Speed (2 mentions) - "2 weeks", "slow"
2. 📞 Customer Service (2 mentions) - "3 days wait", "5 emails"
3. 📱 App Stability (1 mention) - "keeps crashing"

POSITIVE HIGHLIGHTS:
1. ⭐ Product Quality (4 mentions) - 100% satisfaction
2. 💰 Value for Money (2 mentions)
3. 📦 Fast Delivery (when good) - "exceeded expectations"

PRIORITY ACTIONS:
1. URGENT: Fix app crashes (emma_j)
2. HIGH: Reduce shipping time to <1 week
3. MEDIUM: Improve support response to <24hrs

NPS ESTIMATE: 42 (Good)

💰 COMPETITIVE PRICING ANALYSIS

MARKET POSITION: Mid-Market (2nd cheapest overall)

PRICING GAPS:
🔴 OVERPRICED (vs market avg):
   • Basic Plan: +8% above avg ($17.50)
   • Analytics Add-on: +12% above avg ($25.75)

🟢 UNDERPRICED (opportunity):
   • Enterprise: -18% below avg ($242)
   • API Access: -12% below avg ($114)

📊 COMPETITOR INSIGHTS:
   • Competitor A: Premium positioning
   • Competitor B: Aggressive on Basic
   • Competitor C: Budget leader

💡 STRATEGY RECOMMENDATIONS:
1. RAISE Enterprise to $229 (+15% revenue)
2. RAISE API Access to $119 (still competitive)
3. KEEP Basic at $19 (psychological threshold)
4. BUNDLE Analytics with Pro (+$15/mo value)

PROJECTED IMPACT: +22% revenue per customer

👤 PERFORMANCE REVIEW: Q4 2024

OVERALL RATING: ⭐⭐⭐⭐⭐ EXCEPTIONAL (4.8/5)

🏆 KEY STRENGTHS:
• Outstanding productivity (134% of target)
• Excellent customer rapport (4.8 CSAT)
• Strong leadership (led 3 projects vs 2 target)
• Team player (9/10 collaboration score)

📈 ACHIEVEMENTS:
✓ Exceeded task completion by 34%
✓ Led additional project (process automation)
✓ Fastest response time on team

⚠️ DEVELOPMENT AREAS:
• Training completion at 60% - needs attention
• Consider delegating to free up learning time

🎯 Q1 2025 GOALS:
1. Complete remaining 8 training hours by Feb 15
2. Mentor 1 junior team member
3. Lead cross-functional initiative
4. Maintain >4.5 CSAT score

💬 MANAGER NOTES:
Strong candidate for Senior role. Schedule
promotion discussion for January review.

📊 CAMPAIGN PERFORMANCE ANALYSIS

TOTAL: $17,000 spend → $68,310 revenue
OVERALL ROI: 302% | ROAS: 4.02x

🏆 TOP PERFORMERS:
1. Email Marketing - ROI: 5,360% 🔥
   CPA: $2.56 | Best conversion rate (7.4%)

2. LinkedIn Ads - ROI: 289%
   CPA: $61.76 | Highest value leads ($240 avg)

3. Google Ads - ROI: 257%
   CPA: $40.94 | Strong intent traffic

⚠️ UNDERPERFORMERS:
1. TikTok Ads - ROI: 69% (LOSING)
   CPA: $65.22 | High reach, low conversion

2. Influencer - ROI: 84%
   CPA: $59.70 | Awareness, not sales

💡 BUDGET REALLOCATION:
Current → Recommended (next month)
• Email: $400 → $1,200 (+200%) ⬆️
• LinkedIn: $2,100 → $3,500 (+67%) ⬆️
• Google: $5,200 → $5,500 (+6%) ↗️
• Facebook: $3,800 → $3,300 (-13%) ↘️
• TikTok: $1,500 → $500 (-67%) ⬇️
• Influencer: $4,000 → $3,000 (-25%) ↘️

PROJECTED IMPACT: +38% ROI next month