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🚀SEO et SERPDans Google Sheets

Outils SEO et Données SERP dans Google Sheets

Suivez les classements de mots-clés, analysez les concurrents, vérifiez les codes de statut et obtenez les volumes de recherche — le tout avec des formules simples.

analyse-seo.xlsx
ABC
1Mot-clé / URLFormuleRésultat
2best running shoes
3project management software=getSearchVolumeFromGoogle(A3)89,000/mo
4https://example.com/old-page=getStatusCode(A4)301
Pourquoi les Outils SEO ?

Votre boîte à outils SEO complète dans une feuille de calcul

Surveillez les classements, analysez les concurrents, auditez les sites et automatisez les rapports — le tout en temps réel.

📊

Suivi SERP

Surveillez les classements de mots-clés, suivez les concurrents et analysez les résultats de recherche — mis à jour automatiquement en temps réel.

Opérations en Masse

Vérifiez des centaines d'URLs, mots-clés et classements à la fois. Parfait pour les audits SEO à grande échelle.

🔧

SEO Technique

Vérifiez les codes de statut, analysez les redirections, extrayez les sitemaps et validez les URLs avec des formules simples.

🎯

Intelligence Concurrentielle

Voyez qui se classe pour vos mots-clés cibles, analysez leurs stratégies et trouvez des opportunités de classement.

📈

Données de Volume de Recherche

Obtenez le volume de recherche Google, CPC et métriques de concurrence pour n'importe quel mot-clé directement dans votre feuille.

📋

Rapports Automatisés

Créez des tableaux de bord SEO qui se mettent à jour automatiquement. Partagez des rapports en direct avec votre équipe ou vos clients.

Exemples

Formules SEO en action

De vraies formules pour suivre les classements, analyser les concurrents et optimiser le contenu.

seoPage.examples.items.trackKeywordRankings.categorySuivre les Classements de Mots-Clés
Formula
=getKeywordPosition("best wireless headphones", "amazon.com", "United States")
Input
Keyword: "best wireless headphones" Domain: amazon.com Location: United States
Output
LIVE
3
Use case: keyword position tracking google sheets
seoPage.examples.items.getTopOrganicResults.categoryObtenir les Meilleurs Résultats Organiques
Formula
=getOrganicPagesFromSERP("project management software", 10, "United States")
Input
Keyword: "project management software" Limit: 10 results
Output
LIVE
2D Array4 rows × 4 cols
[0]PositionURLTitleDomain
[1]1https://www.monday.comBest Project Management Software 2025monday.com
[2]2https://www.asana.comAsana: Project Management Toolasana.com
[3]3https://www.clickup.comClickUp - All-in-one PMclickup.com
Use case: serp analysis google sheets
seoPage.examples.items.analyzePaidAds.categoryAnalyser les Annonces Payantes
Formula
=getPaidPagesFromSERP("crm software", 5, "United States")
Input
Keyword: "crm software" Limit: 5 ad results
Output
LIVE
2D Array4 rows × 4 cols
[0]PositionURLTitleDomain
[1]1https://www.salesforce.comSalesforce CRM - #1 Ratedsalesforce.com
[2]2https://www.hubspot.comHubSpot CRM - Free Foreverhubspot.com
[3]3https://www.zoho.comZoho CRM - Affordable Planszoho.com
Use case: competitor ad analysis google sheets
seoPage.examples.items.getKeywordMetrics.categoryObtenir les Métriques de Mots-Clés
Formula
=getSearchVolumeFromGoogle("best running shoes", "United States")
Input
Keyword: "best running shoes"
Output
LIVE
2D Array2 rows × 4 cols
[0]KeywordSearch VolumeCompetitionCPC
[1]best running shoes246,000High$2.45
Use case: keyword search volume google sheets
seoPage.examples.items.bulkStatusCodeCheck.categoryVérification Massive de Codes de Statut
Formula
=getStatusCode(A2)
Input
https://www.example.com/page
Output
LIVE
200
Use case: check http status google sheets
seoPage.examples.items.extractUrlsFromSitemap.categoryExtraire les URLs du Sitemap
Formula
=getUrlsFromSitemap("https://www.example.com/sitemap.xml")
Input
Sitemap: https://www.example.com/sitemap.xml
Output
LIVE
2D Array5 rows × 1 col
[0]https://www.example.com/
[1]https://www.example.com/about
[2]https://www.example.com/products
[3]https://www.example.com/blog
[4]https://www.example.com/contact
Use case: sitemap url extraction google sheets
seoPage.examples.items.checkRedirectChains.categoryVérifier les Chaînes de Redirection
Formula
=checkRedirectChain("https://example.com/old-page", 10)
Input
URL: https://example.com/old-page
Output
LIVE
2D Array3 rows × 3 cols
[0]URLStatusRedirects To
[1]https://example.com/old-page301https://example.com/new-page
[2]https://example.com/new-page200(final destination)
Use case: redirect chain checker google sheets
seoPage.examples.items.generateUrlFriendlySlugs.categoryGénérer des Slugs URL Optimisés
Formula
=slugify("10 Best SEO Tools for 2025!")
Input
10 Best SEO Tools for 2025!
Output
LIVE
10-best-seo-tools-for-2025
Use case: url slug generator google sheets
seoPage.examples.items.getGoogleAutocompleteSuggestions.categoryObtenir les Suggestions d'Autocomplétion Google
Formula
=suggestQueries("best laptops", "en", "us")
Input
Query: "best laptops"
Output
LIVE
2D Array5 rows × 1 col
[0]best laptops 2025
[1]best laptops for students
[2]best laptops for gaming
[3]best laptops under $1000
[4]best laptops for video editing
Use case: google autocomplete suggestions sheets
Cas d'Usage Réels

Des données à la stratégie SEO

Découvrez comment les professionnels SEO utilisent ces outils pour automatiser le suivi, l'analyse et les rapports.

Tableau de Bord Complet de Suivi de Classement

Surveillez tous vos mots-clés cibles et suivez les changements de classement dans le temps

Formula=getKeywordPosition(A2, $B$1, "United States")
INPUTYour keywords
Target KeywordYour Domain: example.com
best project management softwareTrack
free crm toolsTrack
email marketing platformTrack
social media schedulerTrack
seo audit toolTrack
SEO REPORTAuto-generated
📊 KEYWORD RANKING REPORT Domain: example.com Location: United States Updated: Jan 10, 2025 RANKINGS: 1️⃣ "best project management software" Current Position: #7 Change: ↑ +3 (was #10) Search Volume: 89,000/mo Status: 🟢 Improving 2️⃣ "free crm tools" Current Position: #12 Change: ↓ -2 (was #10) Search Volume: 34,500/mo Status: 🟡 Declining 3️⃣ "email marketing platform" Current Position: #4 Change: → No change Search Volume: 67,000/mo Status: 🟢 Strong 4️⃣ "social media scheduler" Current Position: #15 Change: ↑ +8 (was #23) Search Volume: 28,000/mo Status: 🟢 Major improvement 5️⃣ "seo audit tool" Current Position: #9 Change: ↑ +1 (was #10) Search Volume: 42,000/mo Status: 🟢 Improving 📈 SUMMARY: • Total Keywords Tracked: 5 • Top 10 Rankings: 4 (80%) • Improving: 3 keywords • Declining: 1 keyword • Stable: 1 keyword 🎯 PRIORITY ACTIONS: 1. Push "best project management software" to page 1 (3 spots away) 2. Investigate "free crm tools" drop - check content/links 3. Maintain "email marketing platform" position #4 4. Capitalize on "social media scheduler" momentum

Intelligence SERP des Concurrents

Analysez qui se classe pour vos mots-clés et identifiez les lacunes de contenu

Formula=getOrganicPagesFromSERP(A2, 10, "United States")
INPUTYour keywords
Target KeywordAnalysis
ai writing toolsGet Top 10
grammar checker onlineGet Top 10
paraphrase toolGet Top 10
SEO REPORTAuto-generated
🔍 COMPETITIVE SERP ANALYSIS KEYWORD: "ai writing tools" Search Volume: 156,000/mo | Difficulty: High TOP 10 ORGANIC RESULTS: 1. jasper.ai - "Best AI Writing Software" 2. copy.ai - "AI Content Generator" 3. writesonic.com - "AI Writing Assistant" 4. grammarly.com - "AI Writing Tools" 5. ⭐ [OPPORTUNITY] - Forbes listicle 6. rytr.me - "AI Writing Tool" 7. shortly.ai - "AI Writing Assistant" 8. ⭐ [OPPORTUNITY] - G2 comparison 9. anyword.com - "AI Copywriting" 10. peppertype.ai - "AI Content Platform" 💡 INSIGHTS: • 60% are SaaS tools (direct competitors) • 20% are listicles/comparisons (content opportunity) • Missing: Tutorial content, use case guides • Your domain: Not ranking (Page 3+) 🎯 CONTENT STRATEGY: ✅ Create "15 Best AI Writing Tools Compared" ✅ Build "How to Use AI for Content Marketing" ✅ Target "ai writing tools for [specific use case]" --- KEYWORD: "grammar checker online" Search Volume: 892,000/mo | Difficulty: Very High DOMINANT PLAYERS: 1. grammarly.com (90% SERP share) 2. quillbot.com 3. prowritingaid.com 💡 INSIGHT: Grammarly owns this keyword → Strategy: Target long-tail variations instead - "grammar checker for academic writing" - "grammar checker for non-native speakers" - "free grammar checker no sign up" --- KEYWORD: "paraphrase tool" Search Volume: 445,000/mo OPPORTUNITY IDENTIFIED: • High search volume • Mixed SERP (tools + content) • Lower difficulty than "grammar checker" • Your tool could rank with focused effort 🎯 RECOMMENDATION: Focus on "paraphrase tool" over "grammar checker" Better ROI and ranking probability

Automatisation d'Audit SEO Technique

Auditez des centaines d'URLs pour les codes de statut, redirections et problèmes

Formula=getStatusCode(A2) & " | " & checkRedirectChain(A2, 5)
INPUTYour keywords
URL to Audit
https://example.com/old-product
https://example.com/blog/article-1
https://example.com/deleted-page
https://example.com/moved-permanently
https://example.com/category/tech
SEO REPORTAuto-generated
🔧 TECHNICAL SEO AUDIT REPORT CRAWL SUMMARY: • Total URLs Audited: 247 • Status 200 (OK): 198 (80%) • Status 301 (Redirect): 28 (11%) • Status 404 (Not Found): 15 (6%) • Status 500 (Server Error): 6 (3%) 🔴 CRITICAL ISSUES: 404 ERRORS (15 pages): ❌ /old-product → No redirect set ❌ /deleted-page → Returns 404 ❌ /promo-2023 → Expired campaign page 💡 ACTION: Set up 301 redirects to relevant pages 500 ERRORS (6 pages): ❌ /api/endpoint → Server error ❌ /checkout/payment → Critical issue! 💡 ACTION: Dev team - investigate immediately 🟡 WARNINGS: REDIRECT CHAINS (8 found): ⚠️ /old-product → /products → /shop/products Impact: Slow page load, link equity loss Fix: Direct redirect /old-product → /shop/products ⚠️ /blog/2020/article → /blog/article → /articles/article Fix: Update to final destination 🟢 RECOMMENDATIONS: URL STRUCTURE: ✅ 80% of URLs returning 200 (healthy) ✅ Most redirects are proper 301s ✅ No redirect loops detected PRIORITY FIXES: 1. URGENT: Fix 500 errors on /checkout (revenue impact!) 2. HIGH: Redirect 404 pages (15 pages losing traffic) 3. MEDIUM: Clean up redirect chains (8 chains) 4. LOW: Update old URLs in sitemap 📊 BEFORE vs AFTER: Before: 21 issues | After fix: 0 critical, 3 minor Estimated Traffic Recovery: +12% organic Crawl Efficiency: +25%

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