ComparisonUpdated March 5, 2026

ImportFromWeb (NoDataNoBusiness) vs Keywords in Sheets

Web Scraping vs Keyword Research — Which Google Sheets Add-on Do You Need?

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ImportFromWeb (NoDataNoBusiness)

nodatanobusiness.com

Web scraping add-on for Google Sheets with =IMPORTFROMWEB() formula

$39/mo

Starting at

No

Free tier

3

Plans

Best for

Teams needing heavy web scraping directly in Google Sheets

K

Keywords in Sheets

keywordsinsheets.com

SEO keyword research add-on for Google Sheets

$30 (one-time)

Starting at

Yes

Free tier

4

Plans

Best for

SEOs who need keyword research data directly in Google Sheets

Overview

ImportFromWeb (by NoDataNoBusiness) and Keywords in Sheets are two popular Google Sheets add-ons that serve very different purposes. ImportFromWeb focuses on web scraping with its =IMPORTFROMWEB() formula, letting you extract data from any website directly into your spreadsheet. Keywords in Sheets focuses on SEO keyword research, pulling search volume and competitor data from Google Ads Keyword Planner.

The two tools have almost no feature overlap: ImportFromWeb cannot do keyword research, and Keywords in Sheets cannot scrape websites. If you need both capabilities, you would have to pay for both add-ons — ImportFromWeb starting at $39/mo plus one-time credit purchases for Keywords in Sheets.

Unlimited Sheets offers a third option that combines web scraping, keyword research, and AI tools in a single add-on starting at EUR 9/mo. With formulas like =SCRAPE(), =SERP(), and =AI(), you get the functionality of both tools (and more) without juggling multiple subscriptions.

Strengths & Weaknesses

An honest look at what each tool does well and where it falls short

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ImportFromWeb (NoDataNoBusiness)

Strengths

  • Works natively in Google Sheets with =IMPORTFROMWEB() formula
  • Supports CSS, XPath, and regex selectors
  • JavaScript rendering for dynamic pages
  • Batch loading up to 50 pages at once
  • Built-in proxy rotation
  • Scheduled automations for recurring scraping
  • Pre-built toolkits for e-commerce, social, and SEO

Weaknesses

  • Expensive starting at $39/mo with only 3,000 credits
  • Credit-based pricing where premium sites cost 2-10x more credits
  • No AI-powered extraction features
  • No keyword research capabilities
  • Limited to web scraping only — no SEO or data analysis tools
K

Keywords in Sheets

Strengths

  • No subscription — one-time credit purchases
  • Google Ads Keyword Planner data for search volumes
  • Supports 50,000+ locations for local keyword research
  • Free SEO utility functions (status codes, redirects, sitemaps)
  • Simple and easy to use inside Google Sheets

Weaknesses

  • No web scraping capabilities at all
  • No AI-powered features
  • Credits expire after 1 year
  • Limited to keyword research — no data extraction or analysis
  • No automation or scheduling features

Feature-by-Feature Comparison

How ImportFromWeb (NoDataNoBusiness) and Keywords in Sheets stack up against each other — and against Unlimited Sheets

Feature
ImportFromWeb (NoDataNoBusiness)
Keywords in Sheets
Unlimited Sheets
Search volume data
150 credits/query
Included in SERP credits
Related keywords
250 credits/query
Competitor keywords
250 credits/query
SERP results
1 credit/query
Rank tracking
Local keyword data (50K+ locations)

Swipe tabs to see all categories

Alternative

Consider Unlimited Sheets: Scraping + SEO + AI in One Add-on

Instead of choosing between ImportFromWeb for scraping and Keywords in Sheets for keyword research, Unlimited Sheets gives you both — plus AI-powered data processing. Starting at EUR 9/mo, it replaces multiple add-ons with a single tool that covers web scraping, SEO analysis, and AI functions.

Web scraping and keyword research in one place

No need to install two separate add-ons. Use =SCRAPE() for web data extraction and =SERP() for keyword research, all from the same tool. ImportFromWeb costs $39/mo for scraping alone, and Keywords in Sheets charges separately for keyword data.

AI-powered extraction that neither tool offers

Use =AI_SCRAPE(url, "extract product prices") to extract data with natural language instead of CSS selectors. Neither ImportFromWeb nor Keywords in Sheets has AI capabilities. Unlimited Sheets includes ChatGPT and Claude integration at no extra cost (BYOK).

Predictable pricing at a fraction of the cost

Unlimited Sheets Pro starts at EUR 9/mo with unlimited tool usage. ImportFromWeb starts at $39/mo with credit-based pricing where premium sites cost 2-10x more. Keywords in Sheets credits expire after 1 year.

50+ functions beyond scraping and SEO

Get domain analysis, email validation, text processing, data formatting, and more. Unlimited Sheets is a complete spreadsheet toolkit, not just a single-purpose add-on.

Pricing at a glance

ImportFromWeb starts at $39/mo (3,000 credits). Keywords in Sheets costs $30-$200 per credit pack (one-time, expires in 1 year). Unlimited Sheets starts at EUR 9/mo with unlimited tools, scraping credits, and SEO credits included.

Try Unlimited Sheets FreeView pricing

The Verdict

ImportFromWeb and Keywords in Sheets serve completely different needs — one scrapes websites, the other researches keywords. Your choice depends on which capability you need, or whether you want both in one tool.

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Choose

ImportFromWeb (NoDataNoBusiness)

Choose ImportFromWeb if you need heavy web scraping directly in Google Sheets. Its =IMPORTFROMWEB() formula, batch loading, and proxy rotation make it a powerful scraping tool. It is the best choice when web data extraction is your primary need and you do not require keyword research.

K

Choose

Keywords in Sheets

Choose Keywords in Sheets if you need affordable keyword research without a monthly subscription. The one-time credit purchase model and Google Ads Keyword Planner data make it great for SEOs on a budget. It is the best choice when you only need keyword data and free SEO utilities.

US

Choose

Unlimited Sheets

Choose Unlimited Sheets if you need both web scraping and keyword research in one tool. At EUR 9/mo, you get =SCRAPE() for data extraction, =SERP() for keyword research, and =AI() for intelligent data processing — replacing the need for both ImportFromWeb ($39/mo) and Keywords in Sheets ($30+ one-time). It is the only Google Sheets add-on that combines scraping, SEO, and AI in a single package.

Frequently Asked Questions

Common questions about ImportFromWeb (NoDataNoBusiness) vs Keywords in Sheets

Can ImportFromWeb do keyword research?
No. ImportFromWeb (NoDataNoBusiness) is focused entirely on web scraping. It cannot pull search volume, related keywords, or competitor keyword data. For keyword research in Google Sheets, you would need a separate tool like Keywords in Sheets or Unlimited Sheets.
Can Keywords in Sheets scrape websites?
No. Keywords in Sheets is a keyword research tool only. It cannot extract data from web pages. Its free utility functions (status codes, redirect checker) interact with URLs but do not scrape page content. For web scraping, you need ImportFromWeb or Unlimited Sheets.
Which is cheaper: ImportFromWeb or Keywords in Sheets?
Keywords in Sheets is cheaper for occasional use since it uses one-time credit purchases starting at $30 with no monthly subscription. ImportFromWeb requires a $39/mo subscription. However, they serve different purposes, so the comparison depends on whether you need scraping or keyword research. Unlimited Sheets at EUR 9/mo offers both capabilities for less than either tool alone.
Do I need both ImportFromWeb and Keywords in Sheets?
Only if you need both web scraping and keyword research in Google Sheets. Many SEOs and marketers do need both. Instead of paying for two separate add-ons, Unlimited Sheets combines scraping, keyword research, and AI tools in one add-on starting at EUR 9/mo.
Does ImportFromWeb have a free plan?
ImportFromWeb offers a 30-day free trial with 200 credits and no credit card required. After the trial, you need a paid plan starting at $39/mo. There is no permanent free tier.
Do Keywords in Sheets credits expire?
Yes, Keywords in Sheets credits expire 1 year after purchase. Unused credits are lost. The free utility functions (status codes, redirects, sitemaps) remain available without credits.
What is the best Google Sheets add-on for SEO?
It depends on your needs. Keywords in Sheets is good for keyword research only. ImportFromWeb is good for scraping SEO data from websites. Unlimited Sheets combines both with AI tools — offering scraping, SERP analysis, keyword research, rank tracking, and AI-powered data extraction in one add-on starting at EUR 9/mo.

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