🔑Keyword Research•In Google Sheets
AI-Powered Keyword Research in Google Sheets
Generate keyword ideas, get search volume data, cluster keywords, and build complete content strategies — all with simple formulas.
keyword-research.xlsx
| A | B | C | |
|---|---|---|---|
| 1 | Seed Keyword | Formula | Result |
| 2 | running shoes | | — |
| 3 | best laptops 2025 | =getSearchVolumeFromGoogle(A3) | 135,000/mo |
| 4 | how to start | =suggestQueries(A4, "en") | 8 suggestions |
Why Keyword Research?
Build content strategies that actually rank
From seed keywords to complete content clusters — research, organize, and plan your SEO strategy in one spreadsheet.
🧠
AI Keyword Generation
Generate hundreds of keyword ideas from a single seed keyword using AI. Includes search volume and difficulty.
📊
Search Volume Data
Get real Google search volume, CPC, and competition metrics for any keyword instantly.
🎯
Keyword Clustering
Automatically group keywords by semantic similarity. Perfect for content planning and site architecture.
🔍
Autocomplete Suggestions
Pull Google autocomplete suggestions to find what people are actually searching for.
⚡
Bulk Processing
Research thousands of keywords at once. Fill down formulas and get data for entire lists.
📋
Content Planning
Build complete content calendars based on keyword clusters and search intent.
Examples
Keyword research in action
Real formulas for generating ideas, clustering keywords, and finding opportunities.
AI Keyword Generation•Generate Keyword Ideas
Formula
=AI_KEYWORDS("running shoes", 20)Input
Seed Keyword: "running shoes"
Count: 20 ideas
Output
AI2D Array11 rows × 3 cols
| [0] | Keyword | Type | Difficulty |
| [1] | best running shoes | Informational | Medium |
| [2] | running shoes for women | Commercial | High |
| [3] | trail running shoes | Commercial | Medium |
| [4] | cheap running shoes | Commercial | Low |
| [5] | running shoes near me | Local | Medium |
... +5 more rows
Use case: keyword research google sheets
Search Volume•Get Keyword Metrics
Formula
=getSearchVolumeFromGoogle(A2, "United States")Input
Keywords:
- "best running shoes"
- "running shoes for women"
- "trail running shoes"
Output
AI2D Array4 rows × 4 cols
| [0] | Keyword | Search Volume | Competition | CPC |
| [1] | best running shoes | 246,000 | High | $2.45 |
| [2] | running shoes for women | 165,000 | High | $2.12 |
| [3] | trail running shoes | 89,000 | Medium | $1.87 |
Use case: search volume checker google sheets
Keyword Clustering•Group Related Keywords
Formula
=clusterize(A2:A50, 3)Input
List of 50 keywords about "project management"
Output
AI2D Array5 rows × 3 cols
| [0] | Cluster | Keywords | Count |
| [1] | Software Tools | project management software, pm tools, task management app | 18 |
| [2] | Methodologies | agile project management, scrum, kanban board | 15 |
| [3] | Skills & Training | project manager certification, pmp exam, pm skills | 12 |
| [4] | Templates | project plan template, gantt chart, timeline template | 5 |
Use case: keyword clustering google sheets
Autocomplete Research•Google Autocomplete Ideas
Formula
=suggestQueries("how to start", "en", "us")Input
Query: "how to start"
Output
AI2D Array8 rows × 1 col
| [0] | how to start a business |
| [1] | how to start a podcast |
| [2] | how to start investing |
| [3] | how to start a blog |
| [4] | how to start a youtube channel |
| [5] | how to start an llc |
... +2 more rows
Use case: google autocomplete api sheets
Content Gap Analysis•Find Long-Tail Opportunities
Formula
=AI_KEYWORDS("email marketing", 30)Input
Seed: "email marketing"
Output
AI2D Array7 rows × 4 cols
| [0] | Keyword | Type | Difficulty | Volume |
| [1] | email marketing software | Commercial | High | 89K |
| [2] | email marketing best practices | Informational | Medium | 12K |
| [3] | email marketing templates | Commercial | Low | 8.5K |
| [4] | email marketing automation | Commercial | High | 45K |
| [5] | email marketing examples | Informational | Low | 6.2K |
... +1 more row
Use case: keyword ideas generator
Local SEO•Local Keyword Research
Formula
=AI_KEYWORDS("dentist near me", 15)Input
Local seed keyword
Output
AI2D Array6 rows × 3 cols
| [0] | Keyword | Type | Difficulty |
| [1] | emergency dentist near me | Local | Medium |
| [2] | best dentist near me | Local | High |
| [3] | pediatric dentist near me | Local | Low |
| [4] | cosmetic dentist near me | Local | Medium |
| [5] | affordable dentist near me | Local | Low |
Use case: local keyword research google sheets
Advanced Strategies
From keywords to content strategy
Build complete SEO strategies with keyword clustering, gap analysis, and content planning.
Complete Keyword Strategy Builder
Build a full keyword strategy from a single seed keyword
Formula
=AI_KEYWORDS(A2, 50)INPUTYour seed keywords
| Seed Keyword | Industry |
|---|---|
| crm software | SaaS |
| yoga classes | Fitness |
| coffee maker | E-commerce |
STRATEGYAI-generated
🎯 KEYWORD STRATEGY REPORT
SEED: "crm software"
Industry: SaaS
Total Keywords Generated: 50
📊 KEYWORD BREAKDOWN:
HIGH INTENT (Commercial - 18 keywords):
• "best crm software" - 89K/mo - Difficulty: High
• "crm software for small business" - 34K/mo - Medium
• "free crm software" - 67K/mo - High
• "crm software pricing" - 12K/mo - Low
• "cloud crm software" - 23K/mo - Medium
🎓 INFORMATIONAL (15 keywords):
• "what is crm software" - 45K/mo - Low
• "how to choose crm software" - 8.9K/mo - Low
• "crm software benefits" - 5.2K/mo - Low
• "crm implementation guide" - 2.1K/mo - Low
🔧 FEATURE-SPECIFIC (12 keywords):
• "crm with email integration" - 6.7K/mo - Medium
• "mobile crm app" - 4.3K/mo - Low
• "crm reporting features" - 1.8K/mo - Low
💼 INDUSTRY-SPECIFIC (5 keywords):
• "real estate crm software" - 28K/mo - High
• "healthcare crm software" - 12K/mo - Medium
• "nonprofit crm software" - 8.1K/mo - Medium
🏆 TOP OPPORTUNITIES:
1. "free crm software"
Volume: 67K | Difficulty: High | Intent: Trial signup
→ Strategy: Comparison page + free tier CTA
2. "crm software for small business"
Volume: 34K | Difficulty: Medium | Intent: Purchase
→ Strategy: SMB-focused landing page
3. "what is crm software"
Volume: 45K | Difficulty: Low | Intent: Educational
→ Strategy: Beginner's guide + funnel to trial
📈 CONTENT CALENDAR SUGGESTIONS:
MONTH 1: Foundation
• Blog: "What is CRM Software? Complete Guide 2025"
• Blog: "Best CRM Software for Small Business (Top 10)"
• Page: "CRM Software Pricing Comparison"
MONTH 2: Feature Education
• Blog: "CRM Implementation Guide: 7 Steps to Success"
• Blog: "Mobile CRM Apps: Complete Buyer's Guide"
• Video: "CRM Software Demo Tour"
MONTH 3: Industry-Specific
• Page: "Real Estate CRM Software"
• Page: "Healthcare CRM Software"
• Case Study: "How [Company] Chose Their CRM"
🎯 PRIORITY ACTIONS:
1. Create comparison page for "best crm software"
2. Build SMB-focused landing page
3. Write educational content for top-funnel keywords
4. Target industry-specific long-tail keywords
Content Cluster Strategy
Organize keywords into topical clusters for content planning
Formula
=clusterize(A2:A100, 5)INPUTYour seed keywords
| Keyword | Search Volume |
|---|---|
| weight loss tips | 89,000 |
| how to lose weight fast | 135,000 |
| healthy diet plan | 67,000 |
| ... | ... |
| (100 total keywords) |
STRATEGYAI-generated
🗂️ CONTENT CLUSTER ANALYSIS
Total Keywords: 100
Clusters Identified: 7
Min Cluster Size: 5 keywords
📁 CLUSTER 1: "DIET & NUTRITION" (28 keywords)
Pillar Topic: "Complete Guide to Healthy Eating"
Core Keywords:
• healthy diet plan - 67K/mo
• meal prep ideas - 45K/mo
• calorie counting - 34K/mo
• nutrition tips - 23K/mo
Supporting Content:
→ "7-Day Healthy Meal Plan"
→ "Calorie Counting for Beginners"
→ "Meal Prep Guide"
→ "Nutrition Basics Everyone Should Know"
Content Hub Structure:
[Pillar Page] Healthy Eating Guide
├── [Cluster] Meal Planning
├── [Cluster] Calorie Tracking
└── [Cluster] Nutrition Basics
---
📁 CLUSTER 2: "EXERCISE & WORKOUTS" (22 keywords)
Pillar Topic: "Ultimate Fitness Workout Guide"
Core Keywords:
• home workout routines - 89K/mo
• gym exercises - 56K/mo
• cardio workout - 45K/mo
• strength training - 67K/mo
Supporting Content:
→ "30-Day Home Workout Challenge"
→ "Beginner's Guide to Gym Equipment"
→ "HIIT vs Cardio: What's Better?"
→ "Strength Training for Beginners"
---
📁 CLUSTER 3: "WEIGHT LOSS METHODS" (18 keywords)
Pillar Topic: "Science-Based Weight Loss Strategies"
Core Keywords:
• how to lose weight fast - 135K/mo
• weight loss tips - 89K/mo
• intermittent fasting - 234K/mo
• keto diet - 456K/mo
Supporting Content:
→ "20 Evidence-Based Weight Loss Tips"
→ "Intermittent Fasting Guide"
→ "Keto Diet for Beginners"
→ "Why You're Not Losing Weight (and How to Fix It)"
---
📁 CLUSTER 4: "SUPPLEMENTS & VITAMINS" (12 keywords)
📁 CLUSTER 5: "MENTAL HEALTH & MOTIVATION" (10 keywords)
📁 CLUSTER 6: "TRACKING & TOOLS" (7 keywords)
📁 CLUSTER 7: "SPECIFIC CONDITIONS" (3 keywords)
🎯 CONTENT STRATEGY:
PRIORITY ORDER:
1. ✅ Cluster 3: Weight Loss Methods (highest volume)
2. ✅ Cluster 2: Exercise & Workouts (commercial intent)
3. ✅ Cluster 1: Diet & Nutrition (foundational)
4. → Cluster 4: Supplements (monetization)
5. → Cluster 5: Mental Health (engagement)
INTERNAL LINKING STRATEGY:
• Pillar pages link to all cluster content
• Cluster articles link back to pillar
• Cross-link related clusters (Diet ↔ Exercise)
CONTENT DELIVERY:
• Publish pillar pages first
• Release 1 cluster article/week
• Update pillar pages with new clusters
• Promote pillar pages heavily
📊 ESTIMATED IMPACT:
• Total Addressable Search Volume: 2.1M/mo
• Realistic Traffic Capture (10%): 210K visits/mo
• Timeline: 6 months to full cluster
• Required Articles: 28 pillar + cluster pages
Competitive Keyword Gap Analysis
Find keywords your competitors rank for that you don't
Formula
=AI_KEYWORDS("project management") + competitor researchINPUTYour seed keywords
| Your Keywords | Your Rankings |
|---|---|
| project management software | #15 |
| task management | #8 |
| team collaboration | #12 |
STRATEGYAI-generated
🎯 COMPETITIVE GAP ANALYSIS
YOUR DOMAIN: yourproduct.com
COMPETITORS ANALYZED:
• monday.com
• asana.com
• clickup.com
📊 KEYWORD GAP REPORT:
🔴 MISSING OPPORTUNITIES (You don't rank, competitors do):
HIGH PRIORITY - High Volume + Low Difficulty:
1. "project planning template"
• Volume: 45K/mo | Difficulty: Low
• Competitor Rankings: Monday #2, Asana #5
• Your Position: Not ranking (Page 5+)
• ACTION: Create template library page
2. "gantt chart software"
• Volume: 67K/mo | Difficulty: Medium
• Competitor Rankings: ClickUp #1, Monday #3
• Your Position: Not ranking
• ACTION: Build gantt chart feature page
3. "free project management tools"
• Volume: 89K/mo | Difficulty: Medium
• Competitor Rankings: Asana #1, ClickUp #2
• Your Position: Not ranking
• ACTION: Create freemium comparison page
MEDIUM PRIORITY - Good Volume:
4. "agile project management" - 34K/mo
5. "remote team collaboration" - 28K/mo
6. "project timeline generator" - 23K/mo
LOW-HANGING FRUIT - Easy wins:
7. "project management checklist" - 12K/mo (Low difficulty)
8. "sprint planning tool" - 8.9K/mo (Low difficulty)
9. "project dashboard template" - 6.7K/mo (Low difficulty)
🟡 WEAK POSITIONS (You rank but poorly):
QUICK WIN OPPORTUNITIES:
• "project management software" - You: #15 → Target: Top 10
Current traffic: ~500/mo | Potential: 8,000/mo
Gap: Improve content depth, add comparison table
• "team collaboration" - You: #12 → Target: Top 5
Current: ~300/mo | Potential: 2,500/mo
Gap: Add use cases, customer testimonials
🟢 YOUR STRENGTHS (Ranking well):
PROTECT & EXPAND:
• "task management" - Position #8 ✅
→ Opportunity: Create cluster around task management
→ Keywords to add: "task tracking", "to-do list app"
📈 ACTION PLAN:
PHASE 1 (Month 1):
✅ Create "Project Planning Template" page (45K opportunity)
✅ Improve "Project Management Software" (#15 → #10)
✅ Publish "Free Project Management Tools" comparison
PHASE 2 (Month 2):
✅ Build "Gantt Chart Software" feature page
✅ Create template library (10 templates)
✅ Launch "Remote Team Collaboration" guide
PHASE 3 (Month 3):
✅ Optimize weak positions (#12-#15 keywords)
✅ Build topical authority with cluster content
✅ Create industry-specific pages (Agency PM, Dev PM)
📊 ESTIMATED IMPACT:
• Current Monthly Organic Traffic: ~5,000
• Potential After 6 Months: ~45,000 (+800%)
• Focus: Top 10 high-intent keywords
• Investment: 3-4 articles/month for 6 months
FAQ
Frequently Asked Questions
You can generate keyword ideas with AI, get search volume data, cluster keywords by topic, find autocomplete suggestions, and analyze keyword difficulty — all with simple formulas.
Use =AI_KEYWORDS("seed keyword") to generate hundreds of related keyword ideas. AI analyzes the seed term and suggests variations, long-tail keywords, and related topics.
Search volume data comes from Google Keyword Planner via our data partners, providing accurate monthly search volumes, CPC estimates, and competition metrics.
Yes! The keyword clustering function can process thousands of keywords and group them by semantic similarity, making it easy to organize content strategies and site architecture.
Start with seed keywords, generate ideas, get search volumes, cluster by topic, then prioritize by search volume and competition. All in one spreadsheet workflow.
Ready to build your keyword strategy?
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