ComparisonUpdated March 13, 2026

ScrapingDog vs KPIBees

Scraping API vs Marketing Data Hub — Which Sheets Tool Is Right for You?

S

ScrapingDog

scrapingdog.com

Web scraping API with Google Sheets add-on integration

$20/mo

Starting at

Yes

Free tier

4

Plans

Best for

Developers and data teams who need a reliable scraping API with optional Sheets integration

K

Marketing data add-on for Google Sheets with web scraping features

$29/mo

Starting at

Yes

Free tier

3

Plans

Best for

Marketing teams who need both web scraping and marketing data connectors in Google Sheets

Overview

ScrapingDog and KPIBees take very different approaches to data extraction in Google Sheets. ScrapingDog is an API-first scraping service with a lightweight Sheets add-on — powerful under the hood, but designed primarily for developers who want a reliable scraping infrastructure. KPIBees is a Sheets add-on that blends web scraping with marketing data connectors, pulling from sources like Google Analytics, Ads, and Search Console alongside scraped website data.

The choice between them depends on what you need most. If you primarily want scraping power with optional Sheets output, ScrapingDog offers more raw capability starting at $20/mo. If you want marketing dashboards that also include some scraping, KPIBees at $29/mo bundles both — though its scraping is less capable. Both have free tiers, but with notable limitations on credits and queries.

For teams who want scraping, SEO tools, and AI all working natively inside Google Sheets, Unlimited Sheets offers a third path: starting at EUR 9/mo, it combines web scraping formulas like =SCRAPE() and =AI_SCRAPE() with keyword research, SERP analysis, and 50+ other functions — without needing a separate API or marketing platform.

Strengths & Weaknesses

An honest look at what each tool does well and where it falls short

S

ScrapingDog

Strengths

  • Powerful API with Google Sheets add-on
  • Affordable starting price at $20/mo
  • JS rendering included on paid plans
  • Geo-targeting for location-specific data
  • Handles anti-bot detection well
  • Good documentation and developer resources

Weaknesses

  • Credit-based pricing can be unpredictable
  • Google Sheets add-on is basic compared to the API
  • No AI extraction capabilities
  • No SEO tools included
  • Requires some technical knowledge for advanced use
K

KPIBees

Strengths

  • Combines web scraping with marketing data connectors
  • Pulls data from Google Analytics, Ads, and Search Console
  • Good for building marketing dashboards in Sheets
  • Works natively inside Google Sheets
  • Pre-built marketing report templates

Weaknesses

  • Web scraping is a secondary feature — not as powerful as dedicated tools
  • Limited scraping capabilities compared to dedicated scrapers
  • No AI extraction features
  • Expensive for scraping-only use cases
  • Confusing credit system across query types

Feature-by-Feature Comparison

How ScrapingDog and KPIBees stack up against each other — and against Unlimited Sheets

Feature
ScrapingDog
KPIBees
Unlimited Sheets
Works inside Google Sheets
Via add-on (limited)
No-code scraping
Formula-based extraction
API access required
Setup complexity
API key + HTTP requests
Add-on install
Add-on install

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Alternative

Consider Unlimited Sheets: Scraping + AI + SEO Built Into Your Spreadsheet

Unlimited Sheets is a Google Sheets add-on that provides web scraping, AI extraction, and SEO tools starting at EUR 9/mo. Unlike ScrapingDog ($20/mo) which requires API integration, or KPIBees ($29/mo) which focuses on marketing connectors, Unlimited Sheets works natively inside Google Sheets with spreadsheet formulas — covering scraping, AI, and SEO in a single add-on.

Data lands directly in your spreadsheet

No API calls, no exports, no imports. Use formulas like =SCRAPE_BY_CSS_PATH(url, selector) or =AI_SCRAPE(url, "extract product prices") and results appear in your cells instantly.

AI extraction that ScrapingDog and KPIBees lack

Neither ScrapingDog nor KPIBees offer AI-powered data extraction. Unlimited Sheets includes =AI_SCRAPE() powered by ChatGPT and Claude, letting you extract structured data from any page in plain English.

SEO tools included at no extra cost

Unlimited Sheets includes keyword research, SERP analysis, rank tracking, and search volume data — tools that neither ScrapingDog nor KPIBees offer, and that would require separate subscriptions otherwise.

More affordable for most use cases

Unlimited Sheets Pro starts at EUR 9/mo with unlimited tool usage. ScrapingDog starts at $20/mo and KPIBees at $29/mo — and neither includes AI or SEO capabilities.

Pricing at a glance

ScrapingDog starts at $20/mo (credit-based), KPIBees starts at $29/mo (query-based). Unlimited Sheets starts at EUR 9/mo with scraping, AI extraction, and SEO tools all included.

Try Unlimited Sheets FreeView pricing

The Verdict

ScrapingDog and KPIBees serve different primary use cases. ScrapingDog is a capable scraping API with a basic Sheets integration, while KPIBees is a marketing data hub with scraping as a secondary feature. Your choice depends on whether scraping or marketing reporting is your core need.

S

Choose

ScrapingDog

Choose ScrapingDog if you are a developer or technical user who needs a powerful scraping API with optional Google Sheets output. Its credit-based system, JS rendering, geo-targeting, and anti-bot capabilities make it the stronger scraping tool. It is the best choice when raw scraping performance matters most.

K

Choose

KPIBees

Choose KPIBees if you are a marketing team that wants a single Sheets add-on to pull marketing data (Google Analytics, Ads, Search Console) alongside basic web scraping. It is the best choice when marketing dashboards are your primary goal and scraping is supplementary.

US

Choose

Unlimited Sheets

Choose Unlimited Sheets if you want powerful web scraping, AI extraction, and SEO tools all working natively inside Google Sheets — without needing a separate API or marketing platform. At EUR 9/mo, it includes =SCRAPE(), =AI_SCRAPE(), keyword research, SERP analysis, and 50+ other functions in one add-on.

Frequently Asked Questions

Common questions about ScrapingDog vs KPIBees

Is ScrapingDog better than KPIBees for web scraping?
Yes, ScrapingDog is the stronger scraping tool. It offers JS rendering, geo-targeting, anti-bot detection, and a full REST API designed specifically for scraping. KPIBees includes scraping but as a secondary feature — its primary focus is marketing data connectors like Google Analytics and Ads. For dedicated scraping needs, ScrapingDog outperforms KPIBees.
Can I use ScrapingDog directly in Google Sheets?
ScrapingDog offers a Google Sheets add-on, but it is limited compared to using the full API. The add-on provides basic scraping functionality, while advanced features like JS rendering and geo-targeting are better accessed via the REST API. Unlimited Sheets provides a more complete Sheets-native scraping experience.
Does KPIBees support web scraping?
Yes, KPIBees includes web scraping features, but it is not its primary strength. Its scraping capabilities are more limited than dedicated tools like ScrapingDog. KPIBees is best suited for teams that primarily need marketing data connectors (Google Analytics, Ads, Search Console) and want basic scraping on top.
What is cheaper: ScrapingDog, KPIBees, or Unlimited Sheets?
Unlimited Sheets is the most affordable at EUR 9/mo, and it includes scraping, AI tools, and SEO features. ScrapingDog starts at $20/mo (credit-based) and KPIBees at $29/mo (query-based). However, cost depends on usage — ScrapingDog credit costs can add up quickly at scale.
Do ScrapingDog or KPIBees offer AI-powered extraction?
No, neither ScrapingDog nor KPIBees offer AI-powered data extraction. Unlimited Sheets includes =AI_SCRAPE() which uses ChatGPT and Claude to extract structured data from any webpage using plain English instructions — no CSS selectors or XPath required.
Which tool is best for marketing teams?
KPIBees is designed for marketing teams, with native connectors for Google Analytics, Google Ads, and Search Console alongside web scraping. However, if your marketing team also needs SEO tools (keyword research, SERP analysis, rank tracking), Unlimited Sheets covers both scraping and SEO in one add-on at a lower price.
Can I handle JavaScript-rendered pages with these tools?
ScrapingDog supports JavaScript rendering on paid plans. KPIBees has limited JS rendering support. Unlimited Sheets renders pages server-side before extraction, making it compatible with most modern JavaScript-heavy websites.

Related Pages

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Skip the complexity. Scrape data right in your spreadsheet.

Web scraping, AI tools, and SEO analysis — all inside Google Sheets. One add-on, one formula.

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